OBJECTIVE
Redesign the online user experience through the use of information architecture and usability studies to improve customer statisfaction and increase site traffic.
RESULT
- 5x increase in usage
- 20% reduction in support calls
DISCIPLINES
In support of Toyota Corolla's Social Driver Campaign, PPMG created a kicky party planner and sweepstakes mini-website that furthered the fun nature of the Corolla brand.We provided information architecture, design,illustration and development for the intial launch and 3 subsequent site refreshes.
We successfully tied Toyota Corolla's print ad campaign with the online experience and gave their representing agency an excellent resell opportunity with the Flash party-planner application.The robust experience included many online-community functionalities such as: blogging, sharing to mobilephone, automated sweepstakes entries, photo-sharing and user-generated content.